Meet the team

Integrity. Respect. Wholeheartedness.

Our team consists of people dedicated to our purpose of bringing health to more people, with strong track-records in business model innovation, design thinking, program management, behaviour science and growth marketing, as well as subject matter expertise in specific health domains.

Heartbeat team in action

Adnan Mirza
Managing Director

Annet Bruil
Operational Director

Bob Groeneveld
Lead Practitioner

Liesbeth Scholten
Lead Practitioner

Paulien Klap
Lead Practitioner

Boudewijn Hubert

Boudewijn Hubert
Associate

Marleen Braam
Associate

Renske Trul

Renske Trul
Associate

Isabel Brouwer

Isabel Brouwer
Associate