Your challenge

• Do you want to engage with a new target group?  

• Want to know what motivates and drives your users?  

• Or to check if your vision or solution matches the lived experiences and the needs of your users?

Our approach

We help you understand and connect with the people you offer your solutions to. We help humanise complex problems through sharing the lived experiences of all stakeholders involved. Our practitioners bring deep expertise in qualitative and quantitative methods, focusing on human behaviour and sociological insights.

We use ethnography, generative research techniques to deliver insights, affinity and empathy maps, experience- & behaviour journeys, profiles and personas.

Your challenge

• Do you feel like the world around you is changing fast and that recent developments have an impact on your business/organisation?

• Do you want to pro-actively and impactfully respond to developments that impact your business/organisation?  

Our approach

We help you asses your business/organisation’s context, internally and externally.

We use external analysis tools such as STEEP, assess your market and competitors and find inspiring benchmarks from inside and outside your industry. We help you look inside and understand your business reality, making your requirements explicit and align your business vision. We design strategic roadmaps, value propositions, action plans and Business models.

Your challenge

• Would you like to imagine a solution that works for all stakeholders involved?  

• Have this great idea in mind that needs impactful tangible creation?  

• Have a solution for which you want to massify the impact?  

Our approach

We can help you design your solution in co-creation with relevant stakeholders. We can help you clarify your value proposition and focus on the desired impact.

We help you re-frame your challenge into opportunities. We co-create and use diverse ideation techniques to think of diverse solutions. We bring your ideas to live and make them tangible and concrete. Our practitioners bring a deep expertise in behaviour design, creative facilitation, service design and program design.

Your challenge

• Want to influence individual human behaviour for the collective good?  

• Want to know what drivers of behaviour you can leverage?  

• Want to know if behaviour change leads to the desired impact?  

Our approach

We can help you design behaviours that address collective change through individual concerns. We link the proposed interventions to impact by applying proven behaviour change theories and models. We concretise theory into solutions that sustainably change behaviour.  

We help you figure out underlying concerns and needs underpinning certain behaviours. We can help you clarify the road to behaviour change and develop a Theory of Change. We turn theories into actions and design interventions that work.  

Our practitioners bring a deep expertise in behaviour design and behaviour change approaches and know how to link theory to real-world practice.   

Your challenge

• Do you have an idea and want to test assumptions before investing a lot of money to make it reality?

• Do you have a solution or assumptions that you want to test in the market? 

Our approach

We help you test your assumptions and ideas quick, providing you with valuable feedback on how to continue further.

We take an iterative prototyping approach towards the development of the solutions imagined. We use both high-fidelity as low-fidelity prototyping techniques to achieve the right level of feedback. This way, we test our assumptions early and are able to pivot easily before large-scale resources are committed. Once your solution becomes more defined, we help you develop your solution with great detail.