Together, we build a healthier world.
We envision a world in which healthy living is the norm, completely accessible and affordable for everyone - where our living environments are conducive to making healthy choices - and where healthy life expectancy grows steadily while preventable chronic diseases decline.
This is a world where our healthcare systems are in balance - with an optimal emphasis on prevention & quality of life - not just on disease care.
We build this world, together with you.
Our Team.
Integrity. Respect. Wholeheartedness.
These are our core values. Beyond these, we are brought together through a shared purpose of building a healthier world and doing the best work of our lives.
We bring a strong track-record in various domains including strategy, stakeholder engagement, complex systems & behaviour design, (business model) innovation, organizational effectiveness and program management, as well as subject matter expertise in specific health domains.
-
![]()
Adnan H. Mirza
LEADERSHIP | STRATEGY
-
![]()
Annet Bruil
USER CENTRED INNOVATION | DESIGN FOR BEHAVIOUR CHANGE
-
![]()
Liesbeth Scholten
CO-CREATION | PARTNERSHIPS
-
![]()
Bob Groeneveld
VISUAL THINKING | PROTOTYPING
-
![]()
Janou Dorssers
COMMUNICATION STRATEGY | SOCIAL MEDIA | COPYWRITING
-
![]()
Elena Idu
INNOVATION & CHANGE MANAGEMENT
Impact.
Client: Samenwerkende Gezondheidsfondsen - SGF
The Samenwerkende Gezondheidsfondsen have an ambitious goal: to enable Dutch youth to become the healthiest in the world by 2040, physically, mentally and socially. We are glad to play a role in developing the strategy as well as supporting the day-to-day execution to make this dream to reality.
-
The Gezonde Generatie program was proposed as a multi-year project for the health funds to collaborate on their combined mission of realizing longer healthier lives for all Dutch people – and specifically, in this case, by enabling Dutch youth to become the healthiest in the world by 2040.
The program focuses on social and behaviour change communications that are deployed through a variety of projects - designed to either reach youth directly or work with their social circles including parents and schools. Furthermore, as part of the program, health funds build alliances in specific health domains to influence changes in regulations to make healthy living more accessible and affordable.
-
Towards the end of 2017, Heartbeat Ventures was asked to join a team to build an actionable plan for delivering on the vision of the Gezonde Generation Program.
We worked with a core team at SGF to make a mobilisation plan; thoroughly sensing the current landscape of initiatives, researching health trends and ultimately, ideating, prioritizing and developing initial concepts into an executable multi-year program - including clear impact measures and a disciplined management structure to ensure efficient and effective execution.
What our clients say.
“Heartbeat Ventures helped us to structure, clarify and guide the complex process of working towards multi-stakeholder collaboration. They enabled the MLDS team to focus on the content rather than the process, thereby making it far more efficient for us to start up and build the Microbiome initiative.”
Mark Bouwens | Project leader digestive health at MLDS
