ETE Plate
Nudging people towards healthier meals
Project Overview
The ETE dinnerplate is a simple plate that helps people eat balanced meals. Designed based on US, UK & EU nutritional guidelines, ETE can be used for a meal made up of protein, vegetables and starch. With one simple graphic, users can eat all their daily dinners from this plate. The ETE Plate can be bought in large quantity, so that all users in for example a hospital, a canteen, a care home, etc., are nudged towards eating healthy meals.
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Action & Impact
Impact: Sold over 2000 ETE plates worldwide and scientifically proven effect on food group guideline adherence by Cambridge Journal of Nutritional Science.
From 12 June till 12 July 2015 we successfully crowdfunded for the start of production of the ETE Plate on Indiegogo. We were featured on FastCompany, Bright, Lifehack and Brit & Co among others. We produced the ETE Plate in China from bamboo fibre and set up a distribution warehouse in the US from where we could ship anywhere.
Early 2017 we stopped B2C sales, we focus instead on B2B sales. The ETE Plate can still be bought in large quantity.
Contact Person: Annet Bruil
Impact in numbers:
#organizations partnered with: 7
# lives directly impacted: >2000
Impact testing
ETE Plate's impact on lifestyle change was tested together with the Yulius Academy in the Netherlands (qualitative research within the ThinBizzy project) and with KK Women's and Children's Hospital in Singapore (quantitative research).
Results of the KK Women's and Children's Hospital in Singapore, published in the Cambridge Journal of Nutritional Science, show users eating from the ETE plate more in line with the health guidelines’ portion sizes for food groups: they increased their vegetable intake and decreased their intake of carbohydrates (sugars and starchy foods such as potatoes, bread, rice, pasta).