We supported the Ministry of Health, Welfare and Sport (VWS) in developing the multi-year strategy for the Beweegalliantie. In co-creation with stakeholders, we helped the pioneer team define the ambition, impact goals, and strategic direction, resulting in a broadly supported strategy with clear frameworks, a high-level impact model, and a roadmap for the coming years.

We helped the Coalition Leefstijl in de zorg with their strategy to implement lifestyle in healthcare and continue to support with design, execution and visualisation.

A longterm strategic collaboration with the Association of Cooperative Health Foundations on a wide range of public health themes, culminating in the shared manifesto for a healthy society presented in 2024.

Description goes hereHeartbeat Ventures supported the Lung Alliance Netherlands in redefining its raison d’être and developing a shared multi-year strategy, based on broad input from the board, members, and project team. The result: a clear strategy house that provides direction for vision, organization, and structural impact, and that was adopted with broad support in June 2025..

In 2023, we supported the Beweegalliantie in strengthening learning and knowledge sharing within its 24 active circles. We mapped how the circles addressed obstacles and identified lessons that could further benefit the Beweegalliantie.

Heartbeat Ventures supported Sportinnovator in sharpening its strategy and developed a visual theory of change that clarifies how innovation contributes to lifelong enjoyment of movement. The result: a clear strategy house and a shared change approach that enable Sportinnovator to more clearly define and communicate its systemic role.

In 2022, Heartbeat Ventures supported the Dutch association for people with overweight and obesity (NVOO) in articulating their societal mission, long-term vision, and 3-year strategy in preparation for their official launch. We partnered with NVOO to strengthen their role in advocating for the voices of people with overweight and obesity in healthcare policy and treatment.