We innovate for healthy living


Lifestyle-related chronic disease affects over a billion people and their families around the world, even though these are entirely preventable. Adequate levels of nutrition, physical activity, rest and a reduction of stress can virtually end this global epidemic. Positively influencing lifestyle choices is the biggest opportunity to increase healthy lifespan while at the same time, reducing the unsustainable economic burden on our healthcare systems. Increased annual productivity as a result of ending chronic disease would amount to almost $50 trillion in 2030. The value added to the quality of every human life however, is priceless!

More on our point of view here …


Realizing sustainable health solutions, from start to finish.
We clarify the current situation, including the landscape of people that can benefit, relevant trends, best practices, and the key question we want to address.
We ideate creatively to design a user-centered value proposition, go-to-market approach and an underlying operating model that can be tested in the market.
We deploy the solution in the market with a sustainable payer, making the operations as efficient as possible to realize at least a minimum viable profit.
We execute relentlessly and with discipline by driving, tracking, and governing go-to-market operations to effectively scale the desired societal impact.

Ready to get started?

Heartbeat Ventures
Oorsprongpark 12, 3581 ET Utrecht, The Netherlands | +31 6 15834855