Realizing sustainable innovations to increase healthy life years.

More than 1 billion people on the planet suffer from some type of chronic disease, leading to 68% of all deaths annually. Most of these diseases, however, are driven by lifestyle factors such as poor nutrition (including tobacco and alcohol abuse), inadequate physical activity, lack of sleep and stress - and therefore, entirely preventable, even reversable.

Nevertheless, the (global) burden of chronic disease continues to rise at unprecedented rates, with lost GDP expected to exceed US$ 47 trillion by 2030. Traditional healthcare methods and systems are failing to tackle this global epidemic, and world economies can no longer afford the associated costs.

Heartbeat Ventures is on a mission to increase healthy life years, and end lifestyle-related chronic disease.

We work with a variety of stakeholders including governments, research organizations, multinationals and public-private partnerships focused on improving societal health & well-being.

Our team consists of people dedicated to the mission, bringing a strong track record in business model innovation and operations management, as well as subject matter expertise in specific health domains.

Together, we focus our resources on realizing sustainable innovations that keep people healthy and/or return people to full health (from the throes of chronic disease).

Check out our point of view here:

Point of View



Inspring people to play and create everyday with Foooty

27 October, 2016

We had the pleasure of hosting the founder of Foooty, Jean-Pierre Raes, for one of our monthly Heartbeat Sessions. In these three-hour sessions we help entrepreneurs (whose ventures are in line with our mission of increasing healthy life years) to further define their vision, strategic focus and/or sustainable impact models.

Foooty is a creative toy to make it easy to play anywhere, anytime. With the patented 2D shape you can create all popular ball shapes to kick and throw around. It has unlimited possibilities if you use your imagination. Foooty stimulates body and mind for kids, but it is also used for Serious Play workshops to stimulate creative thinking and energize companies. It is the goal of Foooty to get as many people to play and create everyday, since play connects people, brings great new ideas, gives hope and positive energy and enables learning.

We had an engaging afternoon with Jean-Pierre during which we identified two new approaches for sustainably bringing Foooty to businesses and families. We wish him all the best of success with the next steps in his venture, and are confident that a lot more people will be playing and creating with Foooty in the near future!

“Loved the Heartbeat session! We played hard and the result was SMART” Jean-Pierre Raes, founder of Foooty

Learn more here:


If you have a venture that is in line with our mission, working on positive health, prevention and/or healthy living and would like to engage in an afternoon Heartbeat Session with us, please feel free to contact Remco at remco@heartbeat.ventures or 06-24891872.

Sustainably Scaling an Intervention to Address Childhood Obesity in the Netherlands

22 November, 2016

Heartbeat Ventures has been working with the Vrije Universiteit (VU) over the last year to help scale LEFF across the Netherlands in a financially sustainable way. LEFF is a combined lifestyle intervention targeted towards 7-13 year old children, that are above a healthy weight, and their parents.

During this journey, we’ve also supported the VU in defining a long term vision for LEFF in the Netherlands, an operating model, as well as in finding several possible operators and selecting the most suitable party to roll LEFF out nationwide in and effective and economically sustainable way.

In the coming months we will continue to support the VU in ensuring a smooth transition of LEFF operations to the selected operator.

Learn more here (in Dutch):

New Operator

A Sustainable Business Model for Geneeskeuze

22 September, 2016

We had the pleasure of hosting the founders of Geneeskeuze, Claire Loots and Heleen Esser, for one of our monthly Heartbeat Sessions.

Geneeskeuze inspires doctors (medical students, ‘AIOS’, ‘ANIOS’ and young specialists) to discover the career pathway that most closely follows their passion and purpose for studying medicine in the first place - and by doing so, ensuring that doctors get as much energy as possible from their work, making the most positive impact on their patients, and reducing the chances of stress related ‘burnouts’.

We had an engaging afternoon with Claire and Heleen, during which we identified four focus areas for realizing a sustainable impact model for Geneeskeuze. We wish the team the best of success with the next steps in their venture, and are confident you will be seeing a lot more of Geneeskeuze in the medical community over the coming months and years!

“Fun afternoon! Inspiring interaction! Great insights! Simple, clear and ready-to-use plans” Claire Loots, founder of Geneeskeuze

Learn more here (in Dutch):


Realizing a “Smoke Free” Generation of Children

29 April, 2016

More than 1 out of 7 deaths in the Netherlands is caused by Tobacco consumption, with smokers living on average 10 years less than their fellow citizens. Tobacco consumption has also clearly been linked to cancer, respiratory ailments, Alzheimer’s, diabetes, cardiovascular and other preventable diseases.

Nevertheless, children are still frequently exposed to smoking and in some circumstances, it is still considered normal for children to start smoking.

Heartbeat Ventures is on a mission to increase healthy life years and along with Alliantie Nederland Rookvrij and 55 other organizations, is committed to the realization of a “Smoke Free” Generation of Children in the Netherlands.

Learn more and join us here:

Rookvrije generatie



Adnan H. Mirza
Adnan was drawn to the field of health and well-being while honing his skills as a glider pilot, competing in world championships, and discovering the link between vitality and peak performance. He believes that health is a skill that can be learned, and not something that just happens to us. He has worked across five continents in the life science and high-technology sectors with a number of multinationals and early stage startups - on Business Strategy, Innovations, Sustainable Business Models, Portfolio Optimization, Mergers & Acquisitions, and Operating Company Turnarounds.
Hanna Somers
Hanna has an explorative mindset and loves to learn and master new challenges. Her hobbies have ranged from playing classical flute, singing in choirs, dancing and cross-country skiing to yoga. To top it all off, she also participated in international sailing competitions and placed 1st in the Finnish championships. Hanna brings a strong track record in Innovation, Operations and Program Management. At Heartbeat Ventures, she plays a leading role in leading and delivering impactful programs focused on health and vitality.
Remco Lassche
Remco is passionate about health and well-being and gets a lot of energy from combining his business background with the expert knowledge of healthcare professionals towards realizing true health innovations. During his career as a healthcare consultant, he's discovered that making a bigger impact on patients requires creating new paradigms beyond the bounds of the current system. He also loves to cook, cycle in the mountains, play guitar and do cold weather training. Remco brings a strong track record in Business Strategy, Operations and Program Management, Mergers, Health Policy and Innovation.
Boudewijn Hubert
Boudewijn believes that the Healthcare landscape is ripe for change, and brings solid business analysis skills to serve this purpose, with significant experience gained at blue chip consulting firms in the areas of program management, business case development and data analytics. Outside work, Boudewijn is also a top performer and competes regularly as one of the best amateur golfers in the Netherlands. He has also been selected and trained as a pilot with the Royal Netherlands Air Force.
Adriaan de Vries
Adriaan comes from a family of doctors, so a focus on health comes naturally to him. He is driven to effectively create impact, and enjoys motivating people through organizational change journeys. His strong analytical skills, combined with an ability to develop relationships in a short time help him build the critical link between strategic recommendations and bringing these to reality. Outside work, he loves to spend time with his family and playing sports (hockey, skiing, tennis).
Jean-Pierre Raes
Jean-Pierre is a passionate entrepreneur who wants to create positive impact. He loves to build brands, create new business concepts & connect people. He has held international management positions with lifestyle and FMCG companies with a successful track record in accelerating growth – and believes in the power of PLAY because he’s convinced that in current times, playful creativity is the key driver for success and survival. It connects people, ignites innovation and stimulates mental & physical health!



Oorsprongpark 12
3581 ET Utrecht
The Netherlands

+31 6 1583 4855