We enable the daring to build a healthier world.
Our Vision
A world in which healthy living is the norm, completely accessible and affordable for everyone - where our living environments are conducive to making healthy choices - and where healthy life expectancy grows steadily while preventable chronic diseases decline.
This is a world where our healthcare systems are in balance - with an optimal emphasis on prevention & quality of life - not just on disease care.
We build this world, together with you.
Our Values
Integrity, respect, and wholeheartedness.
We prioritize our health and that of our colleagues and families first, fostering vitality, balance, and resilience —allowing us to consistently bring our whole selves to work.
Our priorities reflect the principles we believe are essential for a healthier, more sustainable world.
Our Team Members
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Adnan Mirza
Strategy, Innovation, Leadership Development
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Annet Bruil
Strategy, Complex Systems and Behaviour Design, Creative Facilitation
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Bob Groeneveld
User-centred Design, Program Management
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Liesbeth Scholten
Stakeholder Engagement, Community-driven Impact
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Paulien Klap
Systems and Behaviour Design, Visual Communications
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Boudewijn Hubert
Trend Analytics, Business Modeling, Impact Measurement
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Marleen Braam
Communication Strategy, Marketing
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Isabel Brouwer
Creativity, Innovation, Startups
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Renske Trul
Digitalization, Participatory change
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Robert van de Graaf
Vitality, lifestyle
We bring hands-on expertise in the domains of strategy, design and execution.
Each project approach is tailor-made, recognizing that challenges within complex systems cannot be solved with off-the-shelf solutions.
Our areas of expertise
Strategy
We help clarify your purpose and vision, together with relevant stakeholders. We reframe complex challenges and identify the essential drivers of impact – arriving at a decisive strategy that is pragmatic and actionable.
Design
We help design people-focused solutions that bring health to more people in a sustainable way - from new value propositions, to products and services, to communications and strategic programs.
Execution
We bring strategy and design to life through hands-on support with implementing and scaling solutions – including program management and organizational effectiveness.
What can we help you with?
At Heartbeat Ventures we like to give back. So if you share our purpose and values, and need someone to help you on your way or figure out the next step, you are very welcome to reach out.
Recent projects
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Multi-year strategy for the Beweegalliantie
We supported the Ministry of Health, Welfare and Sport (VWS) in developing the multi-year strategy for the Beweegalliantie. In co-creation with stakeholders, we helped the pioneer team define the ambition, impact goals, and strategic direction, resulting in a broadly supported strategy with clear frameworks, a high-level impact model, and a roadmap for the coming years.
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Coalitie Leefstijl in de zorg
We helped the Coalition Leefstijl in de zorg with their strategy to implement lifestyle in healthcare and continue to support with design, execution and visualisation.
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Samenwerkende Gezondheidsfondsen
A longterm strategic collaboration with the Collective of Dutch health funds on a wide range of public health themes, culminating in the shared manifesto for a healthy society presented in 2024.
Organizations we’ve worked with
