Promoting and Increasing Play and Physical Activity​

Scaling active play in 10+ countries through targeted online marketing campaigns

Project Overview
 
FOOOTY is a new toy that makes it possible to play anywhere, anytime you want. Inspired by the beautiful game of football and the construction fun of Lego, FOOOTY was designed to make it easy for everyone to play and be active. After a successful 2016 Kickstarter campaign, the Founder of FOOOTY wanted to grow and scale the product even further.

Action & Impact
 
Heartbeat Ventures began by engaging in a Heartbeat Session with FOOOTY’s leadership, sensing and exploring different creative and strategic opportunities for FOOOTY, ultimately identifying and developing a clear action plan to scale the product worldwide. Moving beyond strategic planning, we implemented an online sales funnel and targeted digital marketing strategies, leading to increased user adoption of the product in over 10 countries.

  1. Focus Areas 
     
       > Play, Sport & Physical Activity
       > Start-ups & Scale-ups
       > Online Marketing

    Services Provided
     
       > Design Thinking & Strategy Workshop

       > Online Sales Funnels
       > Digital Marketing Strategy & Implementation
Learn more about FOOOTY

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