We are entrepreneurs at heart, finding innovative ways to bring health solutions to more people.  Our purpose binds us while we bring solid track records in business model innovation, strategy, marketing, and go-to-market operations in the public health, life sciences, healthcare, and technology sectors.


We are founded upon the fundamental belief that health is a skill which everyone can be empowered to learn

By enabling people stay healthy and/or returning them to full health, we reduce the flow and costs of (preventable) patients in our healthcare systems, while improving quality of life. 
This is the simplest and most elegant solution to our current health and healthcare challenges – but it also means that existing approaches to healthcare and business models will be disrupted. ​​

A vehicle like Heartbeat Ventures - completely independent, entrepreneurial, and agile enough to boldly scale solutions with innovative business models is required to make this happen.
Our team consists of people dedicated to this purpose, bringing a strong track-record in business model innovation and operations management, as well as subject matter expertise in specific health domains.  We believe in working with integrity, respect, wholeheartedness, and flexible perseverance to get the job done – our core values.
We join forces with daring leaders that share our purpose and values, including entrepreneurs, corporate leaders, researchers, public health professionals, and impact investors. 

Together, we scale solutions for a healthier world.

More on our Point-of-View
  1. Adnan H. Mirza
    Adnan H. Mirza
    Adnan believes that health is a skill that everyone can learn. He has over 20 years of experience in delivering strategic, innovation and operations related projects for multinational and public health organizations – and is also the founder of Heartbeat Ventures.
  2. Adriaan de Vries
    Adriaan de Vries
    Adriaan comes from a family of doctors, so working in healthcare comes naturally to him. He is an experienced strategy consultant and interim manager, and is passionate about leading teams and developing people through change programs.
  3. Ashley Hoy
    Ashley Hoy
    Ashley merges her business acumen and creative thinking skills, all to develop sustainable and scalable health solutions. In every project, she brings her global perspective and a passion for building a healthier world. She also loves to scuba dive and dance.
  4. Boudewijn Hubert
    Boudewijn Hubert
    Boudewijn believes that the healthcare landscape is ripe for change, and brings exceptional business analysis skills to serve this purpose, along with significant experience in the areas of business case development, data analytics and process optimization.
  5. Jean-Pierre Raes
    Jean-Pierre Raes
    Jean-Pierre Raes believes that health, play, and creativity all go together. He is a passionate entrepreneur and loves to create new intervention concepts, build brands, connect people and get things done. He is also the inventor of Foooty.
  6. Mark van Stratum
    Mark van Stratum
    Mark is passionate about personal development and scaling solutions that have a positive impact on health and the environment. He brings an exceptional track record in online marketing, and is also the author of the inspiring true story ‘Drug of Choice’
  7. Matthijs Alderliefste
    Matthijs Alderliefste
    Matthijs approaches complex problems from a holistic, system perspective. He is an innovator with significant experience in translating research into applications, public private collaborations, and start-ups. He loves trying out new sports, and playing the guitar.
  8. Remco Lassche
    Remco Lassche
    Remco is all about combining the significant experience he brings from the healthcare sector with his business education to realize true health innovations. He also loves to cook, cycle in the mountains, play the guitar and do cold weather training.